Online Auction Case Analysis

effort and militant Situation synopsis 1. Dominant Economic Characteristics of the Online sell sale Industry commercialize Size: § 14.5% of an estimated 320 million users im post be registered to an online auction post. § Revenues from online business-to-business be a $145 jillion trade. Business-to-consumer is 31.2 cardinal. § The landing field market for auctions, garage sales, flea markets and categorise purchases was greater than $100 billion in 1999 § In 1999 an estimated 8.2% of earnings users registered at an auction range; the percentage was expected to be 14.5% by 2002. Scope of agonistic Rivalry: § Dominant players argon competing internation eachy in print of North the States, Europe, Asia and Latin America as sanitary as local and regional competitors tone ending after niche markets. securities industry Growth Rate: § Estimated harvest-festival of business-to-business sales is 665% by 2004. § E-commerce in the U.S. accounted for over 65% of all Internet transactions in 1999 but estimated only 38% in 2003. This indicates the growth in other parts of the world. set in Life trembling: § Rapid growth and farce the market is in a boom, as markets open up around the world, and more households ar connecting to the Internet. Number of Competitors in Industry: § There ar a small number of market leaders, including eBay, Amazon, and Yahoo as swell as a assembly of smaller competitors such as eHammer, edeal, and Haggle online.

Customers: § Bargain hunters intellection online auctions primarily as a form of entertainment; their neutral usually was to find a great deal. § Hobbyist/collectors used auctions to attempt for specific goods that had a fantastic value to them personally. § Sellers There are three types, casual sellers, hobbyists/collectors, and part sellers. Ease of Entry/ impart: § High entry barriers due to the strong market leaders. raw entrants will have to judiciary the challenge of competing with recognized brands, customer... If you insufficiency to get a to the extensive essay, order it on our website: Orderessay

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