Strategic Management: External Analysis

Introduction party proEastman Kodak Company has been in existence for hundreds of years . The founder of this co-occurrence was George Eastman who registered the Kodak trademark in 1892 .In 1999 , Kodak ventured the merchandise with a bleak product namely the depiction inkjet printers . Kodak did non go it alone , the order sign(a) to a joint venture agreement with Lexmark a manufacturing wound set . The venture came up with the picture maker that is ad hominem and comes along with a Compact Flash and s coiffe ups that do not require one to use a computerEastman Kodak Company make a re-entry to the market . The familiarity do known its jut and intention to entirely bring a revolution to the consumers of the inkjet by starting up a brand new output line that would inclusive of all types of Inkjet printers . The compa ny proudly claims that their printers are well able to save the consumer live by more than than 50 and at the same time , produce proud quality prints due to the latest applied science of Kodak Color (Symonds , W , 2006The company has over the years and all the same today been the biggest supplier of photo films initiation wide . This is in all the leash categories of motion picture professional and dilettante markets . In gain the Eastman Company has diversified to the production of a variety of resourcefulness industries for instance medical film imaging .

The company has a large market size and sells its products world wideThe chief competitors of Kodak in the market inclu de FUJIFILM holdings locoweed , Nashua corp! oration , IKONICS union , reputation Vision inclusive and Xerox Corporation among othersKodak Mission StatementThe company intends offer the widest range of late engineering science and be the worlds trounce manufacturer of film technology and printingCompany productsThe Kodak Company has the following productsInk Cartridges and Inkjet Consumer PrintersFilmsDigital CamerasSoftware for alveolar Management PracticeFilm camerasPrinting of PhotosSmart Digital Picture FramesInstant CamerasTelevision deed and Motion PictureImage SensorsPorters fin Forces Analysis of Eastman Kodak CompanyCompetitive Rivalry within the IndustryCompetition is much very pie-eyed as many companies contend for gross revenue . A lot of finances are spent for selling and promoting the products by competing firms by various passs in a bid to travel by to the tar spoil consumers who channel their money to purchasing the firm s products . everyplace the years , there has been decline in the maturati on of the photo industry although new markets are up-and-coming with high crop levels . The demand in the photo industry does not discombobulate a seasonal worker trend and this escalates the opposition even more (Thompson , A . and Strickland J 2001Threat of Substitute goodsAs a result of growth in modern technology and the market size , rivalry and marketing is impetuous as firms attempt to increase their market share The cost of products has obtain relatively low , substitutes cave in become readily available with slight features for differentiation . advancement has alike become attractiveThreat of New EntrantsThere is a barrier...If you want to get a full essay, order it on our website: OrderEssay.net

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