Ad Analysis Over Different Time Periods

Television advertisements differ greatly as years simulate advance and they reflect on the social customs and ship canal of flavor of the time period it was moving pictureed in. This essay willing comp be two advertisements from different decades in relation to their concepts, film techniques, persuasive techniques, target audiences, and what is revealed ab away social customs and mise en scene at that period in time. The two advertisements compared are twain Cadbury coffee ads; one is from 1955 and the other 2010. The purposes of both the ads were to advertise Cadburys chocolates, though they were done in quite different ways. The 1955 ad, Remember...Cadburys draw tray, contains two 30-second advertisements for Cadburys draw Tray chocolates. In the first, a offspring couple going to a show begin the evening ro homosexualtic with the purchase of Milk Tray chocolates. The second shows a male person and female hand next to apiece other as a narrator explains how the pur chase of Milk Tray chocolates was a moment of eagerness. The advertisement ends with their pass on intertwined against an illustrated frame up of wedding bells. In the 2010 ad, Raksha Bhanhan, a box of Cadburys Celebrations was shown by the bride as a more than welcome gift at an Indian wedding than a diamond necklace.

She snatches the box out of the grooms hands as they chase apiece other around the reply play goody. There were non many instalments of mise-en-scene used in Remember...Cadburys Milk Tray. Of the element used lighting was prominent (it was commonly bright as the scenes and the invoice of the advertisement was generally happy) as were the placement of the actors, or rather, their hands. Both ads focus on t! he characters hands to tell the story as it symbolizes love or romance. In the first ad, for instance, there is only a brief coup doeil of the womans face in profile, and we only retard the back of the mans head, the story of the second ad was told completely by a pair of hands. Rather than featuring attention-getting jingles for sounds, both ads are linked...If you want to get a full essay, order it on our website: OrderEssay.net

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