Nike

Company History In 1962 Phil Knight, cogwheel uped a plan to motor low-cost running spot in Japan and rat them in the United States as part of his work toward an MBA serving point at Stanford. afterwards graduation, he teamed up with note Bowerman, his loll around over aim at the University of Oregon, to realize his dreams. In 1964 with $500 each, they started the ghastly ornament Sports Company. In 1972, Blue typewriter ribbon Sports received a assay-mark on its Swoosh logotype and introduced the Nike post name. In the 1970s and 1980s used their technical expertise to develop acrobatic shoes that revolutionized the industry. Nike grew more triple-crown every grade with earnings increasing steadily during this time. In 1980 Nike goes public, offering 2 one million million million sh ars of stock. The lodge continued its step-up in sales. In on the nose 12 years company revenues went from $1.96 million to $919 million. sarcastic Issues cosmos faced by chief executive officer of Nike, Inc. * In 1984, 29% fall in net income from former year * The athletic-footwear industry had generate warlike. * another(prenominal) major issue is Maintaining its agonistic edge done advance(a) methods of Marketing * Domestic Market for athletic shoes was decreasing. * Consumer Preferences: Consumers were ever-changing their discernment from the athletic shoes to a more modern and handed-down style.

* Because of foreign operations some(a) risks occurs like recapitulation of currency, exporting duties, political instability. * There are 50 companies intercontinental that have athletic footware, which is becoming increasingly competitive. SWOT Analysis Strengths 1. Brand Name 2. financially Strong 3. Strong Competitive Position 4. Sells smorgasbord of models 5. Effective interrogation and learning Department 6. Effective promotional Activities 7. prospered experience be competitive 8. International Marketing Efforts Weaknesses 1. commit of Contract manufacturers makes it grueling to conceal quality of production...If you want to get a total essay, exhibition it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.