Situational Influences On Purchasing Behavior

Situational Influences On buying manner Running head: Situational Influences on Purchasing Behavior Situational Influences on Purchasing Behavior noose There was an investigation in an attempt to understand what situational influences line believe purchasing behaviors of consumers. Fifty subjects were asked to complete a eyeshot in determining what attributes affect the decision to purchase a product. The return of purchase was establish on three antithetical clock of day: morning, afternoon, and evening.

The effect of purchase was also based on whether subjects preferred caffeinated o r non-caffeinated soda depending on the while of day. The subjects were asked to calculate their preferences on a 5 point rating scale, cardinal being agree and five being disagreed. The results indicated there was a relationship between caffeination and usage situation. Situational Influences on Purchasing Behavior Why do peopl...If you want to get a honorable essay, order it on our website: OrderEssay.net

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