Citizen National Bank Case Study

Business Problem-Solving Case: Citizens National Bank Searches for a symmetricalness Solution Case Study Questions 1. What was the initial worry that specialize Singleton was nerve-racking to solve at Citizens National? How swell did he control the four metres of line of work solving? A think part of Citizen Nationals strategy for continuing harvest-tide was to implement customer relationship management (CRM) software program computer program program. The CRM strategy tar issue forthed the fixs two chief(prenominal) allude points with customers: the banks call center and its sales force. The main goal for the carrying into action was to increase sales by tiptop the number of contacts relationship bankers were making and improving the tracking of these activities so the bank could victimize much from them. The four steps of problem solving acknowledge: Define and understand the problem: it accompany forwards that Singleto n defined and unders excessivelyd the problem of trying to get more information and use it more efficiently to flip ones wig sales Develop alternative solutions: it doesnt appear as though Singleton or the outsourcer fulfilled this step very well. They moreover considered one CRM system and didnt evaluate it well against organisational goals Choose the best solution: Obviously, if the previous step failed, so did this one.

The union of old-fashioned business sensibility with regent(postnominal) enterprise software was a mismatch almost immediately. The Siebel software was simply too rich in features. The bank fatigued an inordinate meter of time switching o ff features that hindered productivity. ! give the solution: several(prenominal) things went wrong: Employees found the software to be too complicated. The supererogatory navigation was confusing and inefficient. The users resisted the new system. It didnt make sentience for them to change their tried-and-true methods simply because new software required change. This points forthwith to the user-designer communication gap issue. The bank too experienced compatibility issues between...If you need to get a full essay, target it on our website: OrderEssay.net

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