EXECUTIVE- SUMMARY The primary objective of this throw is based on a methodological study, as it required to me to understand Indian consumer air related to the coronations in plebeian funds. To execute the knowledge, I like to study about the mutual funds and nearly some other popular investments options in India. Thus the low part of the project based on learning the future(a) in lucubrate: ? About Religare ? Product and operate of Religare ? run and charges provided by Religare ? Consumer behavior ? psychoanalysis of Investors profiles ? near popular Investments options in India ? Mutual gold ? Market stare and seek. After undergoing the cooking about the overlaps and operational features. I started exploring the product and contact the potential customers by way of tele callings, emails, corporate presentations, itinerary shows and by recording canopy. My primary aim was to give advanc e options to the prospective customers by offering them products specialized features and its unique unmatchable qualities in the services provided by Religare securities limited.

OBJECTIVE OF THE STUDY The objective of this research and value is to know the Indian consumers behavior related to the investment in Mutual Funds. In this research & survey firstly I well-tried to analyze the various popular investment options obtainable in India, and their strengths and weaknesses. Apart from this I also tried to comment out the investors thinking, preferences on the basis of demographical, geographical and psychographic segmentation. secondly I tried to find out factors i nfluencing the investment determination of ! the consumer. Some of these factors that are considered are risk and returns, Mutual Funds Company, schemes, bargainer influence, attractive features and impressive advertising during investment in mutual funds. As positioning and advertisement are considered to be the major(ip) forces behind investment decisions of...If you want to get a upright essay, order it on our website:
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