Porsche Brand Building

Brand Building & Consumer Decision Making Virginia McGill BUS330: Principles of Marketing Sandra Piccillo October 31, 2011 umteen levels of factors affect our buying behaviorfrom broad cultural and affectionate influences to motivations, beliefs, and attitudes lying dark within us (Kotler). A tralatitious Porsche customer makes their grease ones palms based on their wants, the discolouration, and how the machine is made. The brands image, supplicant to a very select demographic of customer, and the cars quaint and mordacious characteristics be some of the reasons a customer is drawn to the car. The vendee decision process of a tralatitious Porsche customer is unique because they dont go done all of the basketball team stages of the buyer decision- qualification process. Porsche customers truely omit most of this five gradation process, and jump right in to step four, the purchasing decision. Porsche customers do not regard recogniti on, education search and evaluation of alternatives. Porsche customers barter for their cars for pure knowment and they be not as travel by information as they are by feelings. As Kotler states, People buy Porsches because they enjoy driving. If all they needed was something to fit them from designate A to point B, they could find something much slight expensive.

chilly and Panamera customers are a bit different from the typical Porsche customer, as these particular customers eat up moved into different stages of their lives, and need a bigger fomite to accommodate their needs. These customers are looking at for a larger vehicle than the racy coupe models, but are looking for a model that still has the drive of a Porsch! e. Traditional Porsche customers cut off a lot of the decision making process, while chilly and Panamera customers will follow it. This second attribute of customer is more(prenominal)(prenominal) versed in analyzing their needs and finding a car that will meet them. They will typically spend more time researching alternatives before finally purchasing a Porsche Cayenne or...If you want to get a estimable essay, order it on our website: OrderEssay.net

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