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Study Notes: Marketing: The Marketing Concept: Identify client needs Provide returns to satisfy those needs Ensures long-term favourableness The Marketing Mix 4 Ps merchandise, hurt, place, onward motion External Environment: Sociocultural, environment,, natural, industry/competition,technological, governmental legal, economic versed: People, technologies,facilities,culture Swot: strength weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, climate and socio-economic status * Behavioural: (how they behave towards a product or service): eg occasion used, benefits sought, frequency of usage, knowledge, attitude Target Marketing solve: Segmentation, bell ringering, positioning stratergies: Positioning instrument developing a selling strategy aimed at influencing how a particular market segment perceives a product in study to the competition.

Positioning stategy: discerp competitors positions in marketplace offer product with a agonistical advantage finalise the marketing mix evaluate target markets response so mods can be made sell price x quantity forecast to sell = sales Forecast what ar products: goods, people, function, events, ideas Product levels/layers: classifying product: Convenience product Usually low-priced, wide distributed and purchased frequently with a minimum of comparison and military campaign Shopping productsWhen acquire shopping products consumers clear considerable time and effort fabrication information and compa ring alternatives Specialty productsA pro! duct that has whimsical characteristics, and is important to the buyer who pull up stakes devote significant effort to acquire it Unsought productsUnsought products are goods or services for which the consumer has little awareness or pursuit until the product is brought to their attention...If you wish to get a full essay, point it on our website: OrderEssay.net

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