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Study Notes: Marketing: The Marketing Concept: Identify guest needs Provide returns to satisfy those needs Ensures long-term favourableness The Marketing Mix 4 Ps increase, hurt, place, advance External Environment: Sociocultural, environment,, natural, industry/competition,technological, governmental legal, economic indispensable: People, technologies,facilities,culture Swot: strength weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, petulance and socio-economic status * Behavioural: (how they behave towards a product or service): eg occasion used, benefits sought, frequency of usage, knowledge, attitude Target Marketing branch: Segmentation, fooling, positioning stratergies: Positioning instrument developing a merchandising strategy aimed at influencing how a particular market fraction perceives a product in simile to the competition.

Positioning stategy: consider competitors positions in marketplace offer product with a rivalrous advantage finalise the marketing mix evaluate target markets response so mods can be made selling price x quantity forecast to sell = sales Forecast what argon products: goods, people, function, events, ideas Product levels/layers: classifying product: Convenience product Usually low-priced, wide distributed and purchased frequently with a minimum of comparison and military campaign Shopping productsWhen acquire shopping products consumers kick the bucket considerable time and effort fabrication informa tion and comparability alternatives Speci! alty productsA product that has whimsical characteristics, and is important to the buyer who exit devote significant effort to acquire it Unsought productsUnsought products are goods or services for which the consumer has little awareness or hobby until the product is brought to their attention...If you wish to get a full essay, align it on our website: OrderEssay.net

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